Have you ever heard the statement “content is king”? You have, yes? Good, so what does it mean to your business.
In today’s digital world, content is the bedrock of an effective marketing strategy. It is one of the most effective ways to drive traffic to any business.
Content marketing is a strategic way of creating, publishing and distributing valuable, relevant and consistent information about product and services rendered by a business to a target audience.
Now, that you know what content marketing is, let’s dive into why it is important to your business.
1. Build Trust.
Before anyone buys any product they always try to make sure they are not getting ripped off or scammed. This has made trust a hard commodity, notwithstanding, valuable contents make you an authority in your field and through the contents visitors can make judgements about your business. Consistency is key because the more content you have then you are making it clear that you are a master in your field. Building trust helps your brand establish a positive image, not to mention more trust you build with them, the easier it is for them to buy your product or service.
2. Generate Lead Conversion and Saves Cost.
You don’t believe content marketing is important to leads conversion. Here are some statistics compiled by lyfemarketing.com that will convince you.
*Content marketing provides conversion rates about 6 times higher than other digital marketing methods. (ABG Essentials)
*After reading recommendations on a blog, 61% of online consumers in the U.S. then decided to make a purchase. (Content Marketing Institute)
*According to 74% of companies surveyed, content marketing has progressively increased their marketing leads, both in quantity and quality. (Curata)
*Video content can help provide a great ROI and significantly increase conversions, according to 72% of businesses surveyed. (CrazyEgg)
*HubSpot reports that inbound marketers are able to double the average site conversion rate (from 6 to 12%), in part due to their content marketing efforts.
Content marketing does not merely provide relevant information, but it additionally allows you to establish a relationship with your clients. According to DemandMetric, content marketing costs about 62% less than traditional marketing tactics, it generates about 3 times as many leads. Furthermore, content marketing enables visitors to discover you through your valuable and informative content. Another important stat is that content marketing is 6 times more effective in converting leads than traditional marketing.
3. SEO Friendly
SEO plays a significant role by improving your online visibility and content is the key to being visible online. Therefore, if you want to improve your visibility, you need optimized expert contents. Evidently, content creation is the most effective SEO technique, according to TechClient. Consistent postings of content allow the search engine to have more pages on your website to show users, likewise, it gives visitors more reason to come back to your website.
Provide valuable, relevant, consistent and up to date content.
4. Build Authority.
Content marketing positions your brand as a leader in your industry and to become a leader is not so easy as it sounds but the result is impressive. What do you need to be a leader in your industry? Well, what you require is not terribly hard to get, you need experience, tools and effort. Accordingly, deep insight and extensive knowledge of your industry are the experiences you need. Social media platforms, blogs and content are your tools while effort is the time and work you put into staying on top of the trends in your industry. Additionally, build up your social media presence, attend conferences and speak at events, have an opinion in news and trends in your industry.
5. Build Customer Loyalty.
Content Marketing increases the positive perception that your existing customers have towards your business. This is why having consistent and up to date content on your website is important, consequently, the goal of marketing is to get potential customers and to retain existing customers. Moreover, to build customer loyalty is to develop a way for them to engage with each other on your content platforms. You can also reward them for engaging with your content, anything that you know your customers will love.
Content marketing now has the power to positively transform businesses than any other form of marketing. People don’t just want relevant, valuable content from you, but they now expect it of you. If you have not started utilizing it, now is the time.
This is really amazing. Content is king. Without content marketing, things would be difficult for businesses.
Valuable content makes it easy for customers to know you, like you and trust you.
Thanks for sharing, Oluwadara.