As technology continues to develop at a rapid rate, digital marketers are also expected to do more and get better results in every campaign. Here are some key tools that can assist you to achieve a better result while being able to efficiently manage your time.
Marketo is a marketing software created to help businesses to carefully analyse and automate marketing tasks. Marketo is an all in one marketing toolkit, which means you can do a lot with just one software. Its unique features listed out by Margaret Rouse – TechTarget, WhatIs.com include;
- Lead tracking
- Lead nurturing
- Campaign analysis
- Search Engine Optimization (SEO)
- Website personalization
- Digital advertisements
- CRM integration
- Social marketing
Canva is a free visual marketing tool that allows you to create customized photos, headers, banners, design web pages, creates images from scratch. It also provides image size dimensions for different social media platforms. Canva is one of the best tools I have used in designing graphics. To learn how to use canva check here.
3. Google Keyword Planner
Google Keyword Planner is a free keyword research tool that allows you to get more traffic from Google. This is a significant tool for SEO where you can use keyword planner to search for keywords and observe how each keyword might perform. You can use keyword planner to find specific keywords based on your products or service or website. Google keyword planner can as well provide some keyword ideas, traffic forecast and campaign performance. You can learn how to make use of the Google keyword planner here.
SEMrush is an online visibility and marketing analytics software. It is a popular digital marketing tool that allows you to perform competitor analysis and provides you with a comprehensive list of specific keywords.
Contentcal is a social media tool that allows you to generate and schedule your content. This is an important tool for social media managers that manage different social media accounts for various agencies or brands. It allows you to carefully plan, create and schedule content. Furthermore, it also takes into account agencies that work with their client and needs to get content approved by the client.
Hotjar is an all in one analysis and feedback tool built for marketers, product managers and UX designers. It provides a real-time visual record of your users’ actions and behaviours on your website. Even more, the tool allows you to accurately measure and observe user behaviour through website visitor recording, heat maps, scroll maps and click maps.
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Google Analytics is a web analytics service that gives you free tools to track and analyze the activities of users on your website. It helps you to understand your website to better evaluate your marketing and content. Additionally, it allows you to know about your users and where they are from among other things.
There are other digital marketing tools you can use both on desktop and mobile but I just decided to share these seven with you. Do you have digital marketing tools that you have used? Share with us in the comments section and let’s learn from you.