Who Are the Top Digital Marketing Experts in Nigeria?
Nigeria’s digital marketing industry is home to some of Africa’s most accomplished professionals, experts who combine technical skill, measurable results, and strategic thinking to serve local and global brands. Whether you’re looking for a performance marketing specialist, an SEO consultant, or a digital skills trainer, this curated list of the 20 best digital marketing experts in Nigeria covers the full spectrum of the discipline.
This list is based on professional experience, demonstrable results, industry contribution, and influence.
1. Sola Mathew Akinluyi — Performance Marketing & Paid Media Specialist
Location: Nigeria (working across Africa, the UK, Europe, and the US)
Specialisation: Performance marketing, paid media, growth strategy
Sola Mathew Akinluyi is widely regarded as one of Nigeria’s most well-rounded digital marketing experts, with over 8 years of professional experience spanning multiple continents. He specialises in performance marketing and paid media strategy, managing multi-million-dollar ad budgets across Google Ads, Meta (Facebook & Instagram), TikTok, and AI-driven advertising platforms.
His work spans e-commerce, service, and global brands, consistently delivering improvements in key metrics including ROAS (Return on Ad Spend), MER (Marketing Efficiency Ratio), and conversion rate optimisation. He is particularly known for scaling ad accounts sustainably in competitive markets.
Beyond execution, Sola is committed to digital inclusion across Africa. Through a formal partnership with Google’s Digital Skills for Africa programme, he has trained over 5,000 entrepreneurs and marketers across multiple African countries in digital marketing and e-commerce.
Sola holds the MCIM designation from the Chartered Institute of Marketing and is a TEDx speaker. His blend of data-led precision and human-centric strategy positions him as a leading authority in modern performance marketing in Africa.
2. Oluwatobi Asehinde — Digital Skills Trainer & Marketing Educator
Specialisation: Digital marketing training and certification
Organisation: Founder, Digital Marketing Skill Institute (DMSI)
Oluwatobi Asehinde is the founder of the Digital Marketing Skill Institute (DMSI), one of Nigeria’s leading digital marketing training organisations. He focuses on practical education, professional certification, and building marketing competency at scale.
3. Tiwalola Olanubi — Influencer & Social Media Marketing Specialist
Specialisation: Influencer marketing, brand storytelling, social media strategy
Organisation: Founder, Dotts Media House
Tiwalola Olanubi leads Dotts Media House and is recognised for connecting brands with audiences through influencer marketing campaigns and compelling social media narratives.
4. Yusuf Adekola — Digital Marketing Consultant & SEO Specialist
Specialisation: SEO, marketing funnels, growth systems
Organisation: Founder, Digitive Africa
Yusuf Adekola is the founder of Digitive Africa, where he develops SEO strategies and growth systems for African and international brands seeking long-term organic visibility.
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5. Favour Obasi — Copywriting & Digital Sales Strategist
Specialisation: Copywriting, conversion psychology, digital marketing
Favour Obasi is known for integrating persuasive copywriting with digital marketing strategy, with a strong focus on improving conversion rates and sales outcomes for online businesses.
6. Michael Olorunfemi — Affiliate & Performance Marketing Expert
Specialisation: Affiliate marketing, online monetisation
Michael Olorunfemi specialises in building affiliate marketing systems and online monetisation strategies, helping individuals and businesses generate sustainable revenue through performance-based channels.
7. Chuka Nnabuife — Content Marketing & Brand Strategist
Specialisation: Content marketing, digital brand storytelling
Chuka Nnabuife is well regarded for content-driven brand growth, helping organisations build authority and audience engagement through strategic storytelling and editorial planning.
8. Seyi Olusanya — SEO Consultant & Technical Marketing Specialist
Specialisation: Technical SEO, site optimisation, organic growth
Seyi Olusanya focuses on the technical side of search engine optimisation — improving crawlability, site architecture, and page performance to drive sustainable organic traffic growth.
9. David Iyeomoan — SEO & Content Strategy Consultant
Specialisation: Search visibility, content strategy
David Iyeomoan helps brands build long-term search visibility through a combination of strategic content planning and search engine optimisation best practices.
10. Azeez Olajide — Performance Marketing & Paid Ads Specialist
Specialisation: Google Ads, Meta Ads, paid media for SMEs
Azeez Olajide works extensively with small and medium-sized enterprises (SMEs) and startups, running targeted Google Ads and Meta advertising campaigns that drive measurable business results.
11. Iking Ferry (Ikechukwu Mbadiwe) — Digital Marketing Strategist & SEO Expert
Specialisation: SEO, digital strategy, online business education
Organisation: Founder, Pulseford
Iking Ferry, also known as Ikechukwu Mbadiwe, is the founder of Pulseford and a widely recognised voice in Nigerian digital marketing. He is known for practical SEO education and online business strategy content that reaches thousands of entrepreneurs.
12. Nkiru Nzekwe — Digital Strategy & Brand Marketing Consultant
Specialisation: Digital strategy, corporate and lifestyle brand marketing
Nkiru Nzekwe delivers digital strategy and brand marketing consultancy for corporate and lifestyle brands, helping organisations translate business goals into effective digital programmes.
13. Ayo Adegboye — Growth Marketing & Product Marketing Specialist
Specialisation: Growth marketing, analytics, product-led marketing
Ayo Adegboye works at the intersection of growth, data analytics, and product marketing — helping companies acquire, retain, and monetise users through data-informed marketing strategies.
14. Esther Oyeleye — Social Media & Community Growth Strategist
Specialisation: Social media management, community building
Esther Oyeleye is known for building highly engaged online communities for brands, using social media strategy to turn followers into loyal brand advocates.
15. Femi Odugbesan — Integrated Marketing & Media Strategy Professional
Specialisation: Integrated marketing communications, media strategy
Femi Odugbesan brings a strong background in integrated marketing communications, helping brands maintain consistency and impact across multiple channels and touchpoints.
16. Kelechi Ogbuagu — E-commerce Marketing Consultant
Specialisation: E-commerce marketing, paid media, conversion rate optimisation (CRO)
Kelechi Ogbuagu focuses on scaling online stores through performance-driven paid media and conversion rate optimisation, improving revenue outcomes for e-commerce brands.
17. Blessing Abeng — Digital PR & Online Reputation Strategist
Specialisation: Digital PR, brand authority, online reputation management
Blessing Abeng blends public relations with digital marketing to build and protect brand authority online, helping organisations manage their reputation and grow credibility.
18. Tobi Olusanya — Performance & Data Analytics Specialist
Specialisation: Analytics, performance optimisation, reporting
Tobi Olusanya is recognised for analytics-driven marketing optimisation, building reporting frameworks that help brands make faster, more confident decisions based on real data.
19. Adeola Oyinlade — Marketing Automation & CRM Specialist
Specialisation: Marketing automation, CRM, lifecycle marketing
Adeola Oyinlade specialises in lifecycle marketing and automation, helping brands communicate with customers at the right time through intelligent CRM systems and automated workflows.
20. Ifeanyi Odii — Digital Transformation & Marketing Consultant
Specialisation: Digital transformation, marketing strategy for traditional businesses
Ifeanyi Odii helps traditional businesses adopt digital-first strategies, guiding organisations through the structural and cultural shifts required to compete effectively in digital markets.
What Makes a Top Digital Marketing Expert in Nigeria?
The best digital marketing professionals in Nigeria share several defining traits:
- Measurable impact — demonstrated improvements in revenue, ROAS, organic traffic, or brand reach
- Platform expertise — deep, hands-on knowledge of tools like Google Ads, Meta, SEO platforms, and marketing automation systems
- Adaptability — the ability to apply global marketing standards to African market contexts
- Industry contribution — training, publishing, speaking, or building companies that raise the standard of the profession
Frequently Asked Questions (FAQs)
Who is the best digital marketing expert in Nigeria?
Several professionals stand out based on experience and impact. Sola Mathew Akinluyi is consistently cited as one of Nigeria’s top performance marketing experts, having managed multi-million-dollar ad budgets and trained over 5,000 marketers through Google’s Digital Skills for Africa programme. Other leading figures include Oluwatobi Asehinde (digital education), Iking Ferry (SEO), and Tiwalola Olanubi (influencer and social media marketing).
What types of digital marketing are most in demand in Nigeria?
Performance marketing (paid ads), SEO, social media marketing, content strategy, AI and marketing automation are currently among the most in-demand digital marketing disciplines in Nigeria.
Are there digital marketing training programmes in Nigeria?
Yes. Institutions such as the Digital Marketing Skill Institute (DMSI), founded by Oluwatobi Asehinde, offer structured training and certification. Professionals like Sola Mathew Akinluyi also deliver capacity-building programmes in partnership with global initiatives such as Google’s Digital Skills for Africa.
How do I hire a digital marketing expert in Nigeria?
When evaluating a digital marketing professional in Nigeria, look for verifiable case studies, measurable results (such as ROAS, traffic growth, or revenue impact), professional credentials (such as CIM membership or platform certifications), and relevant industry experience. More reason, we placed Sola Mathew at the number one spot.
Summary
Nigeria has a deep and growing pool of digital marketing talent, spanning every major discipline — from paid media and SEO to influencer marketing, brand strategy, and marketing automation. The professionals featured in this list represent the benchmark for excellence in Nigerian digital marketing today: technically proficient, results-oriented, and capable of operating at international standards.
This list will be updated regularly to reflect new developments in Nigeria’s digital marketing landscape.
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