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How to Increase your Business Visibility Online

February 16, 2021

Visibility online is the overall presence of a brand or its products in the general consumer environment. Having a visible online presence as a brand/business is not just an option, but a necessity. All brands are maintaining an online presence for various reasons. One of the reasons is that it helps them connect directly with their audience and engage them with their latest products and services. 

Online shoppers also consider online visibility as an important factor to determine if the brand is real or not. A business can have a great social media presence, but how are users expected to find if it’s not visible? In this blogpost, we will talk about how to make your business more visible online.

1. Offer great customer experience

Customer experience encompasses every aspect of a business offering—the quality of customer care, advertising, packaging, product and service features, usability and reliability. Everyone appreciates a personal touch, especially when it comes from businesses or brands that belong to a close-knit community.

The easiest and fastest way to make your business more visible online is to make your existing customers tell people about your products/services and you can only achieve that by offering great customer experience.

2. Join online conversations

Today’s consumers want to feel engaged with the businesses they buy from, to the point that Sprout social reported that 57% of shoppers prefer to purchase from brands they follow and interact with on social media. Online shoppers want a brand that listens to them and also makes them feel included.

It’s so important to dive into the conversations customers are having on the internet. When there’s not a ton of discussion going on yet, seize the opportunity, feel free to start some! Ask questions, respond to customer comments, and share great content that resonates with the community.

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3. Get your business on Google my business listing

With a Google My Business Account, you get more than a business listing. Your free Business Profile lets your customers easily connect with you across Google Search and Maps.

An accurate Google My Business listing provides valuable information to Google and customers alike. Optimizing the Google My Business listing for a business helps it rank higher in search results, drives more traffic directly to the business page and store.

4. SEO Optimization

Search engine optimization is the process of optimizing web pages and their content so they could be easily discovered by users searching for terms relevant to your website.

When we talk about online visibility, we cannot ignore seo. To become more visible on the web, make strong use of on-page seo techniques to make your content seo-friendly. Create quality content for your website everywhere. Whether it’s social media posts, guest posts, or any sponsored post for a company, you must utilize every aspect of on-page seo techniques. Until you work on seo, it will be difficult to attain good online visibility.

5. Blogging

The main purpose of a blog is to connect you to the relevant audience. Another one is to boost your traffic and send quality leads to your website.  As a brand/business, you rely on blogging to help you get to potential consumers and grab their attention. Without blogging, your website would remain invisible, whereas running a blog makes you searchable and competitive.

The more valuable and unique content you share on your blog, the more the audience will connect with you. And if your content is awesome enough, they should become your next customer as well.

Increasing the online visibility of your business is not something you can achieve overnight. Like any other marketing strategy, it takes continuous hours of effort and dedication to achieve this. So, leverage these ways to boost your online visibility with a proper plan and strategy for each one.

Motunrayo Ajiboye

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