HOW CAN I INCREASE MY CUSTOMER BASE? This is an important question that many startup small business owners and established business entrepreneurs who want to extend their reach ask themselves and we will provide some answers here in this article.

The internet has become an integral part of everyday life. Many times when we want to find some information we go online to to look using search engines the most commonly used being Google. This is also true of our customers when they are in need of information about a product or service, they search online. That is why you must have an online presence for your business.

In this article, we will show how to establish an online presence for your busines

Create a Website

Creating a website for your business is the first step to take when trying to establish an online presence and go global. Building a website is not just to have it because other businesses do but it must also show quality. You need to find a good hosting provider that will offer you the best service possible.

Once you get your host, you need to ensure that you have excellent contents and the overall design must be good. Do not allow your website become cluttered; everything needs to be clear and visible so that visitors can find all the information they need easily.

Quality content is one of the most important thing regarding your website and attracting more customers because that is what will bring the visitors back to your website.

Creating a website is the best digital marketing method that can help you grow your business. However, it is just a starting point for establishing your online presence.

Establish a Social Media Presence

Your potential customers are active on social media and it is essential to keep yourself at the front of their minds; to increase sales, you  are to meet your prospects where they are or live. Google says we don’t go online, we live online.

Establishing a social media presence will also help you build relationships with your existing clients, strengthen their loyalty, increase your web traffic, and offer a point of difference to your competition.

On your social media platform(s) you can;

  • Post consistently about your product or service
  • Offer incentives for sharing posts
  • Respond to engagements to create a strong relationship with customers

Building a social media presence can be a slow going process. Stay in it for the whole deal! With consistency and effort, an active social media presence is definitely justified even despite the advantages it will bring your business.

Start a Blog

A blog is a website that functions as an online journal for those who wish to post readable text with other forms of media and content, such as photos, videos, music, polls, and more. [Source

Business blogging offers many opportunities to connect with consumers, colleagues and even increase your visibility therefore taking your business global.

Your blog is the official source of information for your business, available to all of those who are interested. It is important to note that visitors to your blog may find it boring or deceptive if what you do is a blatant promotion of products or services.

Business blogging provides an interactive forum, giving you a way to address your customers directly – and vice versa.  

Blogging can help you find your niche by connecting with the customers who have an interest in – maybe even a passion for – your particular industry. When you create a blog, you can easily engage with that target audience.

When you invite your visitors to leave comments (by the way, we courage you to leave a comment after reading this post) each time they post, you gain free market research in the form of invaluable customer insight, opinions, reviews and complaints. Use your feedback to improve the products and services you offer, and you’ll see how business blogging can help you enhance customer retention and brand loyalty.

Business blogging allows you to demonstrate your industry knowledge. When you create a blog, you position yourself to become an expert source of information regarding your blog topic.

Blog hosting can connect you with other bloggers and readers who are involved in your industry and, therefore, are interested in your products and services. When you network through each other’s blogs, you not only gain new friends in your industry, you gain valuable links from other blogs – an essential component of business blogging that can help boost your search engine ranking.

…to be continued.

My name is Emmanuel Okunade. I’m a microbiologist, web developer, and a blogger. My interests are God, digital marketing, web development, books, movies, and sneakers. I can be reached at email: [email protected] || Instagram at Okunade Emmanuel.

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